- what we do

- how what we do helps customers' business performance 

- our experience

All demand originates from the need for something there isn’t enough of.


During his time at Microsoft as Global CMO of the Windows Division, Thom Gruhler saw a gap between marketing spend and marketing ROI. This age-old problem has plagued marketers for years with little to no solution – how to demonstrate the value of marketing.


And now, the answer seems simple – big data.


In 2016, Thom set out to found a consultancy based on a vision: a company that forges the future of business by tapping into big data in a more powerful way.


Marketers by trade, problem solvers by design, he created Fjuri.


Now more than ever, the pressure to deliver more ROI with less resources is taking its toll. In today’s data-driven world, it’s all about how you bring people, process, technology and data insights together to reinvent the customer experience and deliver more consistent value. Our goal at Fjuri is to partner with leading global brands to relentlessly transform their business and marketing strategy to drive more consistent value and ROI though predictive analytics and data.  Every company and marketer has a series of problems they need to solve, and we help solve them with a focus on performance.


During the past 20 years, Thom Gruhler has led successful marketing teams and programs for Fortune 500 companies and start-ups, including Microsoft, Verizon, Nestle, General Mills, MasterCard, Chrysler & Chevrolet. Prior to founding Fjuri, he led marketing team for Apps and Services Marketing Group at Microsoft, as well as acting as the Global CMO of Microsoft’s Windows Division. Prior to that, he served as President of McCann New York, overseeing marquee accounts like Verizon. As the Head of Telcom and Technology at McCann Global, he lent his knowledge to multiple clients and offices around the world.


In his free time, he hangs out with his 3 sons, hordes frequent flyer miles, and can often be found perusing pictures of Jay Leno’s car collection. We feel it’s also important to note that in 2017, Thom received the coveted Fjuri award “Hair guy who dresses like he owns a motorcycle but doesn’t.”

Thom Gruhler

Fjuri Founder & CEO


"I appreciate the the detailed approach & methodology of the demand generation team. We (my team) have made more shallow attempts at this in the past at these point attainment customer journeys and failed. I appreciate all the work done here to move beyond email dominated campaigns and the investment in acquiring outside expertise with Fjuri to coach us along the way."

"Courtney was a manager in field marketing that we worked with to design and develop the [FJURI] dashboards. I want to let you know that I think these reports will be so impactful to the marketing and sales teams. I can’t thank you enough for taking time to brainstorm, create, test and deliver these!"

"[FJURI] are doing a phenomenal job. I’m so impressed how quickly they've picked up the dynamics of our crazy industry and distilling it in a way that is understandable. I’m so appreciative of all of the work and already see how valuable it is going to be for us in the near and longer term. Thank you."


1101 E Pike St, Suite 201

Seattle, WA 98122  

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Fjuri is a cutting-edge marketing consultancy arisen from decades of collective experience within marketing organizations. Our project teams work with marketers to diagnose and discover critical opportunities to drive the most incremental value in marketing performance. We measure our success not only by the business results we achieve, but also by how capable your team is at repeating the cycle of performance improvement without us. Fjuri exists to drive performance. Period.


© 2020 FJURI