CUSTOMER EXPERIENCE IS THE BRAND
Driven by data, powered by content. Fjuri helps teams provide exceptional customer experiences that build brand loyalty.
ENHANCE CUSTOMER EXPERIENCE
Delivering consistent and relevant personal experiences across web, mobile, social, email, support, and retail is fundamental to building deeper engagement and lasting brand loyalty today.
Marketers today need to optimize CX to reach audiences at moments that most influence their purchase decision with content and experiences that are relevant to their buying behavior. At Fjuri, we think holistically about your customer relationship and where your customer engagement is or isn’t performing. We believe that quality experience is at the heart of every effective CX strategy.
Simply put, we believe quality customer experiences are built around insights stemming from data’s ability to identify what’s working, what’s not, and what we’ve yet to explore. It’s hard to ignore the chatter surrounding customer experience, and how it is quickly proving itself to be the greatest source of truth we as marketers have access to.
But there’s a void to many of these conversations — one that bridges the hypothetical with the actionable. In truth, there are a million ways to approach analyzing customer experience, but the endgame is the same: uncover key insights that will inform how to foster a better customer experience.
Insights are what all successful marketing strategies are based on — an unmet need, an opportunity to delight, a new way to segment the market — but here’s the catch: Identifying these insights is an art and science unto itself.
HOW WE HELP
1
PERSONA & SEGMENTATION DEVELOPMENT
We help brands identify key segments through prioritized qualitative and quantitative methods, including depth interviews, surveys, focus groups, and outside research, informing the personas that future marketing planning and execution will be built around.
2
BUYERS JOURNEY MAPPING
By mapping the buyer's journey for each target, we can inform channel mix, content, and customer experiences to better meet customer needs.
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Who is involved in the purchase process?
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Are there influencers or gatekeepers that you need to market to?
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What information are they looking for?
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Where do they look for that information?
3
CUSTOMER EXPERIENCE MANAGEMENT
Continuously monitoring, responding to, and drawing insights at every touchpoint along the customer journey is critical to any agile customer experience engine.
Our managed customer experience program accelerates the launch of these activities by providing an immediate yet interim staffing solution capable of filling the gaps required while in-house resources are put into place.
4
CUSTOMER RESEARCH
To learn more about customer perceptions of your brand, experiences with your products, or views and preferences to inform your content.
We build and execute customer research studies around business objectives, leading to actionable insights that can further inform customer experience strategies.
KEY CAPABILITIES
