Fjuri

1101 E Pike St, Suite 201

Seattle, WA 98122  

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FJURI MISSION

Fjuri is a cutting-edge marketing consultancy arisen from decades of collective experience within marketing organizations. Our project teams work with marketers to diagnose and discover critical opportunities to drive the most incremental value in marketing performance. We measure our success not only by the business results we achieve, but also by how capable your team is at repeating the cycle of performance improvement without us. Fjuri exists to drive performance. Period.

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© 2019 FJURI

CUSTOMER EXPERIENCE IS THE BRAND

Driven by data, powered by content. Fjuri helps teams provide exceptional customer experiences that build brand loyalty. 

ENHANCE CUSTOMER EXPERIENCE

Delivering consistent and relevant personal experiences across web, mobile, social, email, support, and retail is fundamental to building deeper engagement and lasting brand loyalty today.

 

Marketers today need to optimize CX to reach audiences at moments that most influence their purchase decision with content and experiences that are relevant to their buying behavior. At Fjuri, we think holistically about your customer relationship and where your customer engagement is or isn’t performing. We believe that quality experience is at the heart of every effective CX strategy.

Simply put, we believe quality customer experiences are built around insights stemming from data’s ability to identify what’s working, what’s not, and what we’ve yet to explore. It’s hard to ignore the chatter surrounding customer experience, and how it is quickly proving itself to be the greatest source of truth we as marketers have access to.

 

But there’s a void to many of these conversations — one that bridges the hypothetical with the actionable. In truth, there are a million ways to approach analyzing customer experience, but the endgame is the same: uncover key insights that will inform how to foster a better customer experience.

 

Insights are what all successful marketing strategies are based on — an unmet need, an opportunity to delight, a new way to segment the market — but here’s the catch: Identifying these insights is an art and science unto itself.

Fjuri offers analytics as a service that acts as a bridge between the data and the leadership to assist them in making profitable marketing decisions. 

HOW WE HELP

1

PERSONA & SEGMENTATION DEVELOPMENT

We help brands identify key segments through prioritized qualitative and quantitative methods, including depth interviews, surveys, focus groups, and outside research, informing the personas that future marketing planning and execution will be built around.

2

BUYERS JOURNEY MAPPING

By mapping the buyer's journey for each target, we can inform channel mix, content, and customer experiences to better meet customer needs.

  • Who is involved in the purchase process?

  • Are there influencers or gatekeepers that you need to market to?

  • What information are they looking for?

  • Where do they look for that information?

3

CUSTOMER EXPERIENCE MANAGEMENT

Continuously monitoring, responding to, and drawing insights at every touchpoint along the customer journey is critical to any agile customer experience engine.

Our managed customer experience program accelerates the launch of these activities by providing an immediate yet interim staffing solution capable of filling the gaps required while in-house resources are put into place.

4

CUSTOMER RESEARCH

To learn more about customer perceptions of your brand, experiences with your products, or views and preferences to inform your content.

We build and execute customer research studies around business objectives, leading to actionable insights that can further inform customer experience strategies.

KEY CAPABILITIES

CUSTOMER 360 INSIGHT & JOURNEY MAPPING

CX STRATEGY, INTERACTION DESIGN, BUILD AND OPTIMIZATION

PERSONA

DEVELOPMENT

BUILDING YOUR BRAND

%

of B2B CMOs see improving customer experience as a top three objective.

FORRESTER

%

of all data analytics projects will relate to an aspect of customer experience in 2020.

%

of CX team leaders agreed that CXM is a business strategy for creating loyal customer relationships.

%

ORACLE

of buyers will pay more for a better brand experience.

CUSTOMER THINK

TESTIMONIALS

"The Fjuri team jumped right into the challenge we gave them. They were thoughtful in their approach and used their expertise to provide us with a solution that cared for the nuances of our business and was actionable.  They were smart, strategic partners and a pleasure to work with."

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